Our Business

• With years of experience in product design and innovation, our vision is to help companies to innovate with a purpose – an innovation is an invention that sells, creating value for all stakeholders.

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• Our commitment is to support the development of consumer and customer centric innovations, being product (design thinking) or process (lean thinking). Innovations driven by consumer's needs such as premiumisation, personalisation, wellbeing and sustainability.

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• Our aim is to improve your innovation success rate by leveraging our unique innovation know-how acquired in a wide range of industries, with a particular emphasis on, but not limited to, the eyewear sector (see Projects page).